ProSoundWeb's NAMM 2020 Coverage Provided By RCF

TransAudio Group Presenting Dolby Atmos Demonstrations At NAMM 2020

The ATC 7.1.4 Dolby Atmos Music system at NAMM will also use a new, in-development product from Latch Lake Music, a free-standing, high loudspeaker stand to support the eight to nine foot “height” loudspeakers.
ATC SCM110ASL and SCM25A monitors will be key components in the Dolby Atmos demo at NAMM 2020 presented by TransAudio Group.

TransAudio Group, the U.S. distributor of ATC studio monitors and a selection of other professional recording equipment, will show a Dolby Atmos Music playback system at the upcoming NAMM 2020 in Anaheim (booth #14914), a smaller version of its demo at Summer NAMM 2019 presented at Blackbird Studios in Nashville.

Dolby Atmos Music is an immersive audio platform that includes 3-D spatial information that’s intended to bring listeners “into the music.” TransAudio Group, which has supplied Dolby with ATC loudspeakers applied to Atmos for its San Francisco Market Street location and other multichannel Dolby listening rooms, is setting up an all-ATC monitoring system at NAMM 2020.

The ATC 7.1.4 Dolby Atmos Music system at NAMM will also use a new, in-development product from Latch Lake Music, a free-standing, high loudspeaker stand to support the eight to nine foot “height” loudspeakers. This system is designed for Atmos Music playback, suitable for mixing, production or a high-end personal listening system.

AirHush acoustic isolation panels will form the 350 square-foot demo room with nine-foot walls, and TransAudio Group will take groups of attendees in for a demo experience. Three ATC SCM110ASL monitors will comprise the front LCR channels, four ATC SCM25A monitors will comprise the side/surround channels, and four ATC SCM12i monitors will handle the overhead height channels. Multiple ATC SCM0.1/15SL 15-inch subwoofers will round out the low end.

“Very few people have had a chance to hear music specifically mixed for Dolby Atmos and other multichannel formats, much less at the high resolution we achieve with ATC monitors,” says Brad Lunde, founder and president of TransAudio Group. “We’re excited to provide this new and unique experience for visitors at NAMM, and we’re pleased that the setup will simultaneously demo AirHush sound isolation technology and portable, non-permanent ways of building multichannel systems using Latch Lake technology. Our ability to provide these smaller non-permanent systems will allow professionals and artists to work in Atmos and other formats much more easily than before.”

In addition to the Dolby Atmos demo, TransAudio Group will also have a traditional stereo setup to demo ATC SCM25A and SCM45A monitors.

TransAudio Group

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ProSoundWeb's NAMM 2020 Coverage Provided By RCF

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