By PSW Staff • May 31, 2010 Pop artist Jenna Andrews with Andy Zulla in the studio during production of her first album Grammy and Emmy Award winning producer Andy Zulla deployed the Lexicon PCM Native Reverb Bundle recently for the freshman album of pop singer Jenna Andrews. With influences stemming from Hip Hop, R&B and Pop, Andrews had visions of an album with a sound combining a blend of retro-sounding, wet mixes and a contemporary, dry and tight mix. Zulla sought a reverb that sounded full and dense, while also having a transparent, non-existent feeling. “The problem was once we went for a dense reverb, it became very clogged and heavy; very lifeless yet very apparent,” said Zulla, mixer of multiple number-one hits and more than 20 gold and platinum records for artists such as Kelly Clarkson, Jessica Simpson and Rod Stewart. The PCM Native Reverb Bundle includes seven signature Lexicon reverbs, including Vintage Plate, Plate, Hall, Room, Random Hall, Concert Hall, and Chamber, with over 950 versatile, crafted studio presetsm including recognizable classics from Lexicon’s library of sounds. “After purchasing every reverb plug-in available as well as libraries and libraries of impulse responses, I realized I could find nothing to replace my Lexicon 480L and 960 reverbs, until now. The new Lexicon PCM Native Reverb Bundle delivers that lush Lexicon depth and fullness that nothing else can even come close to! Back are the days of just pushing up the fader and having the reverb sound instantly great without even trying,” continued Zulla. “It has the ability to create lush spaces but at the same time allow the mix to sound dry, tight, and modern. We ended up using the PCM plug-in on everything, all over the album.” Zulla and Andrews’ completed album, ‘The Moon And The Stars’ on Island Records, will be released in the summer of 2010. Her first single, ‘Tumbling Down’ was released May 17, 2010. The PCM Native Reverb Plug-In Bundle is a fully functional cross-platform plug-in that is compatible with Windows XP, Vista, and 7 along with MAC OSX 10.4, 10.5, 10.6, and is available now with a suggested retail price of US $1,899. To activate a free 7-day trial of the Plug-In, a user can visit www.Lexiconpro.com for an iLok authentication key. Comments Have something to say about this PSW content? Leave a comment! Cancel reply Scroll past the ”Post Comment” button below to view any existing comments. Your email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed. Tagged with: Bundles Lexicon Plugins Reverb · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound. Subscribe Today!