ProAudio.com has announced the addition of Tim LaPrade to its team as a senior account manager.
“I’m very excited to have Tim join our company,” says Mark Bradford, GM/VP of ProAudio.com. “He’s a man of integrity with an excellent work ethic and reputation within our industry. We are honored to have the opportunity to work with him.”
LaPrade joins ProAudio.com after a 17-year career at Sound Productions, where he began as a warehouse clerk and progressed to eventually becoming a tenured pro audio sales account manager responsible for over 1,900 local, national and international clients. While honing his consultative-selling approach, he also managed inventory and developed new ideas to streamline business operations.
Prior to Sound Productions, LaPrade operated his own pro audio rental and engineering company, where he also served as a front of house engineer and production manager. He also spent many years in the lithography business and holds a Bachelors of Science degree in graphic arts and lithography from Oklahoma State University.
“I’m thrilled to join the ProAudio.com sales force,” LaPrade says. “I have admired Mark Bradford and the work ProAudio.com is doing for many years now. Their focus on client-based, relationship selling has always been the basis of my sales philosophy and I hope, with my addition, we will be able to grow our base even larger, reaffirming the idea that pricing is rarely the most important part of a solid business relationship.”
ProAudio.com is a Fort Worth based dealer/distributor of more than 400 professional audio, video, lighting and broadcast equipment lines.