Manufacturer sales rep firm The Farm AV has announced the purchase of Rocky Mountain and Arizona-based Signal Marketing, effective January 1, 2023.
“In a period of uncertainty, we’re growing,” says John Hood, CEO and founder of The Farm AV. “We are strategically expanding our territory for our integration partners and end-users to leverage The Farm’s sales support and its FarmAssist technical services division. The Farm has invested heavily in FarmAssist at the request of customers to assist in DSP and control programming, software development, and after-sale technical support services.”
“The more I hear about how The Farm operates as a rep firm – and all of the additional services they offer – the more I believe this merger offers the best chance of continuing the 35-year legacy of Signal Marketing,” adds Steve Trump, principal and CEO of Signal Marketing.
Effective January 1, 2023, The Farm will cover Alaska, Arizona, California, Colorado, Idaho, Hawaii, Montana, Nevada, New Mexico, Oregon, Washington, and Wyoming.