People | Business

Synthax Announces Expansion Of Sales Management Team

Jason Finder named Broadcast Sales Manager while Ryan Coalson appointed Regional Sales Manager.
New Synthax sales team members Jason Finder (left) and Ryan Coalson.

Synthax, the U.S. distributor of RME, Digigram, Appsys, myMix and Ferrofish, has named Jason Finder as its new Broadcast Sales Manager, while Ryan Coalson has been appointed Regional Sales Manager, both reporting directly to Mathias von Heydekampf, Managing Director of Synthax.

“We’re excited to have Jason and Ryan join the Synthax team during a period of growth for company,” von Heydekampf says. “While we continue to navigate uncertain waters due to the coronavirus pandemic, Synthax is putting a strong focus on the future and looking to expose new markets across the Americas to the state-of-the-art solutions the Synthax brand portfolio offers. Both Jason and Ryan have solid backgrounds in broadcasting and consumer electronics, respectively, which will make them key members of the team during this growth period.”

Finder has worked in the sports broadcast industry for 10 years, previously serving in sales at AJT Systems, a division of Daktronics, as well as a role as a contractor at Fox Sports Florida. “I’m excited to join the Synthax team and use my experience to introduce Digigram’s broadcast solutions to new clients across the U.S. and Latin America,” Finder says. “With my background, I’m looking forward to tapping into my network and help identify clients’ needs while continuing to build strong relationships with existing customers.”

Coalson’s sales background includes roles as the director of sales and director of operations for a consumer electronics brand. “This is a simple concept, but when you have a great line of premium products that also provide superior long-term value, it is important to continue to build the knowledge base to ensure the team can best represent our brands through clear messaging and understanding of all possible integrations,” Coalson says. “The offerings are well-regarded and provide elegant solutions, from the hobbyist all the way through the most complicated of audio integrations. This is a powerful combination, and I feel fortunate to be a part of it.”


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