People | Business

Sweetwater Announces Grand Opening Of Mega Music Store On Fort Wayne Campus

New 44,000-square-foot retail space offers Sweetwater-exclusive items, a recording studio, a piano room, live sound rooms and more.
Inside the new mega music store on the Sweetwater campus in Fort Wayne, IN.

Sweetwater has announced the grand opening of its new megastore, a 44,000-square-foot retail space on its Fort Wayne, IN campus that offers Sweetwater-exclusive items, a recording studio, a piano room and live sound rooms.

“We’re honored to be able to present this experience to continue to enrich our music communities, both near and far,” says Chuck Surack, CEO and Founder of Sweetwater. “We’ve always been a business dedicated to building community. Our goal is to bridge stronger connections between musicians and offer our customers a new central destination where they can experience exactly what Sweetwater is.”

The store offers large pedal display with more than 1,100 pedals and over 50 working headphones for guests to explore, and it also houses the industry’s first and only Roland VAD706 on display and playable in the showroom. More than 10,000 different items representing more than 1,000 manufacturers are featured in the new space, with thousands of the latest items across all product categories available in spacious showrooms, from audio technology to pro equipment and instruments. The store also features a section dedicated to customizing, selling, and trading gear.

As part of the launch, Sweetwater’s band and orchestra retailer, Mynett Music, will rebrand to Sweetwater Band & Orchestra and move from its independent location into the new store, with two state-of-the-art demo rooms that are equipped with acoustic enhancement technology.

“The music industry is all about connecting, and while we will always be an e-commerce business, we want to ensure our experiences online, and offline in our store, are unmatched. This for our customers,” says Surack. The store is officially open to the public in the Sweetwater campus located at 5501 US-30 West, Fort Wayne, IN on Monday through Thursday, 9 a.m. to 9 p.m., Friday at 9 a.m. to 8 p.m., Saturday at 9 a.m. to 7 p.m. and Sunday at 11 a.m. to 5 p.m.


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