Prepare for gastric repercussions
The food at these events is generally on the same level as a lovely meal at the finest gas station in town. Plastic wrappers, soda, carbs, grease, sugar, caffeine and alcohol. Take antacids and fiber supplements. Plan ahead. Eat fruit and drink water at every opportunity. Seriously.
Another one of my big rules for traveling comes into play on these trips: Never eat anything on the road that is available at home.
Sure. Burger King is convenient and predictable, but it doesn’t enlarge your world. Go for the local flavors that aren’t available at home. Try something new. Keep the antacids close.
Loosen up your schedule
The excitement of visiting every single booth on the first day is not realistic. In fact, you might never see them all. Pick the ones that matter most and spread them out. Leave yourself some free time each day to wander and explore.
Keep in mind that not all shows are created equal. Some are well planned and laid out in logical and efficient ways. Others are setup on the “spend six hours each day in a bottleneck” principle. Regardless, it always takes longer to cross the floor than you think.
Meet people
Not just for the sake of networking or making new sales contacts, just meet folks. These shows are full of fascinating people from all over the world. Going home without making new friends and hearing their stories seems like a missed opportunity.
Sit with folks you don’t know. Ask questions. Engage. You will be amazed at the diversity and awesomeness of people who have traveled from all over the world… just to get in your way. Don’t just greet them for the sake of networking, or to confront their questionable social skills, or just get their money… actually talk to them.
Ask lots of questions
How often do you get the chance to talk with the guy who designed your favorite microphone? When do you ever stand face to face with pioneers of the industry? Don’t waste the opportunity to pick their brain. Passion is often contagious.
There’s so much more advice and sarcasm left to share, but you get the idea. Plan ahead, make an adventure of it, enjoy the ride and meet new people.
Just step out of the traffic flow while you do it. Thanks.