Shure is working with artists from a range of musical genres to re-create songs using household items and posting their performance on social media, part of an initiative that sees the company making a donation of $100,000 to the MusiCares Foundation.
MusiCares Foundation is a non-profit organization established in 1989 and incorporated in 1993 by the National Academy of Recording Arts and Sciences. Meant for musicians to have a place to turn in times of financial, personal, or medical crisis, its primary purpose is to focus the resources and attention of the music industry on human service issues which directly impact the health and welfare of the music community.
The donation from Shure comes in a time of need as just last week, MusiCares reported their COVID-19 Relief Fund is depleted and was forced to stop accepting new applications until more money is raised. (Find out more and donate to the foundation here.) The performances are intended to serve as inspiration to others to re-create their favorite songs by using items around the house, such as kitchen utensils, toys, books, furniture or other materials.
Artists that Shure has recruited to help with the initial wave of performances include Jacob Collier and Scarypoolparty. Artists will post performances to their Instagram feed and will be shared across Shure social channels including Instagram, Facebook and Twitter. Collier kicked things off with his re-creation this past Tuesday, May 12. (View/listen to it here.)
“Music continues to be a central part of our lives and I think we’re all looking for ways to unlock creativity while we’re spending more time at home,” says Erik Vaveris, vice president of Global Marketing at Shure. “This is one way we can have fun while supporting a great cause.”