Shure Unveils Beta 27 Side-Address Condenser Microphone At Prolight + Sound

Shure Incorporated announced at Prolight + Sound 2010 the introduction of the side-address, supercardioid Beta 27.

The Beta 27 is unique in the industry as the only side-address, supercardioid condenser microphone designed for sound reinforcement.

It was developed in response to audio engineers’ desire for a condenser mic that offers better isolation of the sound source.

“Live acts have been using cardioid large diaphragm condenser mics for years, on drum overhead and guitar/bass cabinets,” says Chad Wiggins, Shure’s Category Manager for Wired Products.

“But for some big stages, engineers want more focus and better isolation of the sound source. That’s what the Beta 27 offers. Plus, it’s durable and it travels light—that’s a must for touring acts.”

The Beta 27’s supercardioid polar pattern targets the sound source like no other side-address microphone available for fine detail in demanding acoustic environments.  With its large diaphragm and extremely low self-noise, the Beta 27 defines sound quality and high-caliber performance.

“Stage and studio are converging,” adds Wiggins.  “While the Beta 27 can handle multiple uses for studio recording projects, many acts nowadays are recording their live shows, and they want to put studio condensers on their stage. But, other microphones that are currently available pick up more splash and stage wash than the engineer might want. The Beta 27 is the answer.”

“It is the perfect complement to the SM57 as a second guitar mic,” says Matt West, Front of House engineer for Phoenix, Motörhead, The Cure, Snoop Dogg, and many others.

“It is very full bodied and doesn’t really require a great deal of hacking in the top end region to get the warmth out of a guitar. It is there already. I would be happy to permanently place it in my channel list for any band that I work with.”

Shure Incorporated Website

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