1990: Shure re-enters the wireless microphone market with the L Series.
1991: Office is opened in Heilbronn, Germany. Shure Europe GmbH provides sales, service, and support to Shure Distribution Centers in 34 European countries.
1994: A 30,000-square-foot plant is built in Agua Prieta, Mexico to expand the production of phonograph cartridges, communications microphones, headworn microphones, and transformers.
1995: Sidney N. Shure dies at the age of 93. Rose L. Shure is elected chairman of the board.
1996: James Kogen retires as president and CEO. Santo (Sandy) LaMantia, vice president of engineering, is named president and CEO.Shure markets its first digital signal processing (DSP) product, the DFR11EQ Digital Feedback Reducer.
1997: S. N. Shure Technology Center is dedicated, and Evanston, Illinois, proclaims April 25 as S. N. Shure Day. A portion of Brummel Place outside the building is renamed Shure Drive. PSM 600 Personal Stereo Monitor meets needs in fast-growing market for “in-ear” monitoring systems.
1999: KSM32 studio condenser microphone introduced and earns a place on “Tonight Show” host Jay Leno’s desk. Shure Brothers Incorporated is officially renamed Shure Incorporated. Shure Asia Limited is opened in Hong Kong to serve distribution centers and distributors throughout Asia and the Pacific Rim
2000: Shure Incorporated celebrates 75th anniversary. Shure Communications Incorporated is established, a subsidiary for automotive and mobile communications applications.