Shure is partnering with AWAL, which represents numerous independent artists from around the world, to present the NextSound Sessions, a series of free weekly virtual, livestreaming concerts over this holiday season.
For six weeks, four artists will each perform a 15-minute set for the NextSound Sessions. The second session will air this Saturday, December 12, 2020 at 1 pm U.S. Central time and will be streamed globally. (Listen to performances from the first session here on MixCloud.)
All livestreamed concerts will be hosted via Gramrphone, a free-to-use streaming platform designed to offer a high-quality audio listening experience. With no ticket required, listeners simply click on the link to listen and interact with artists as well as with others in the audience.
“This year has severely impacted the way we experience live performances,” says Brooke Giddens, Head of Artist Marketing at Shure. “We partnered with AWAL and Gramrphone on this limited concert series to feature 24 diverse artists from around the world. We hope to bring enjoyment into people’s homes and introduce them to new artists who they will want to add to their playlist.”
AWAL artists participating include Palmaria, Kelli-Leigh, DijahSB, Oscar Scheller, Sans Soucis, Godblesscomputers, maxime., Dhruv Visvanath, Diamond La Mafia, Marie Dahlstrom, Boy Willows, and Happi.
Paul Hitchman, President of AWAL, adds, “In these unprecedented times innovation is needed more than ever to help artists reach new audiences for their music. We are therefore delighted to partner with Shure and Gramrphone, who are both leaders in their fields, to bring new opportunities to AWAL’s community of artists.”
All artists will perform on Shure’s new MV7 microphone tailored for home recording, vocalists, podcasters, and gamers. Launched earlier this fall, the MV7 microphone is equipped with Voice Isolation Technology that’s designed to foster professional recording without background or room noise. A dynamic mic, it offers both USB and XLR outputs for use with computers and professional interfaces alike.
To monitor their performances in real-time, artists will use Shure AONIC 50 wireless noise cancelling headphones, also unveiled earlier this year. The headphones are equipped with adjustable noise cancellation that’s intended to block distractions with the flip of a switch.
The limited series concerts run through January 23, 2021. Live sessions will be recorded and uploaded on Shure’s MixCloud page. Go here for more information on NextSound Session and how to listen live.
