Shure has created the new Mic Match Quiz that’s designed to help vocalists select the correct microphone for their specific applications, partnering with several artists who are sharing their insights about mic selection via their social media channels. (Go here for a full list of participating artists.)
Developed by Shure engineers, the quiz presents multiple-choice questions that highlight important factors to consider when choosing a mic. Questions range from “I plan to record my next song… A) in a studio B) on-the-go C) at home” to “My vocals are… A) loud and powerful B) soft and subtle.” The approach is designed to assist in setting priorities in making the choice.
“Choosing the right microphone is an important first step for all musicians,” says Paul Crognale, Senior Manager of Musician and Consumer Audio Marketing at Shure. “We value the investment and hope to ease the worry when selecting professional audio gear. From the beginning, Shure has supported artists at every stage of their journey, providing education and guidance along the way.”
Shure has also partnered with the LANDR online platform for music production, collaboration, and distribution to create a five-part, short video series hosted by musicians Isabelle Banos, Lorenzo Burroughs aka Lxgend, and Peggy Hogan aka Hua Li. The videos address topics ranging from how to produce a vocal session to creative vocal processing.The co-branded content examines why the right audio gear is important to recording high-quality vocals.
— How To Choose A Mic
— Recording Better Vocals
— How To Record A Singer
— How To Mix Vocals
— Getting Creative With Vocal Processing
“Music education, and helping musicians find their best sound is a huge part of LANDR’s DNA. We’re super excited to be partnering with a best-in-class player like Shure on a project like this,” said Adam Di Stefano, CMO at LANDR.
Release of a special vocals edition of LOUDER magazine, the in-house Shure publication for musicians, coincides to offer additional tips, tricks, and insights for singers. The issue includes an essay by songsmith John Grant on language and songwriting, an interview with a cappella musician Madison McFerrin, and practical steps on “how to improve your performance.”
Go here for more information and to take the Shure Mic Match Quiz.