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Sennheiser Repositioning Its Business Units Independently Of Each Other

Plans to focus on its Professional business while aiming to secure a partnership to strengthen its market position in Consumer Electronics in an effort to build greater independence for its business units.
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Company Co-CEOs Daniel (left) and Dr. Andreas Sennheiser.

Sennheiser has announced plans to focus on its Professional business while aiming to secure a partnership to strengthen its market position in Consumer Electronics in an effort to build greater independence for its business units.

“In our Professional and Consumer Divisions, we have four Business Units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics,” explains says Andreas Sennheiser, Co-CEO of Sennheiser. “In all of these areas we see great potential for growth. At the same time, they are characterized by different customer groups, customer requirements, product life cycles and market dynamics.”

“To be best able to exploit the potential in each of these markets, we are concentrating our own resources on the three business areas in the Professional division and are looking for a strong partner to invest in our Consumer business,” adds Daniel Sennheiser, Co-CEO of Sennheiser. Talks with potential partners will start shortly.

The company states that headphone market and the soundbar business in Consumer Electronics offer great growth potential, despite a highly dynamic market and strong competitive pressure. This is especially the case for the true wireless headphone market. “Our products are known for the best sound and for delivering a unique sound experience,” says Daniel Sennheiser. “These crucial aspects are at the heart of the purchasing decision for our customers in the Premium Headphones, Enhanced Hearing, Audiophile and Soundbars segments. These are the strengths that we want to work with a partner to build upon.”

A partnership for the Consumer business is intended to enable to company to place its focus and resources on strengthening its Pro Audio, Business Communications and Neumann business units. “Whether in the studio, concert hall, conference room or auditorium – in the pro world, Sennheiser stands for a superior audio experience, the highest reliability and the best customer understanding,” says Andreas Sennheiser.

“All business units are to emerge strengthened from the planned repositioning. With a strong partner at our side to invest in our Consumer business, we will be even better equipped to play to our strengths – and to continue to bring the benefit of these strengths to our customers,” says Daniel Sennheiser.

Andreas Sennheiser concludes: “For over 75 years, Sennheiser has stood for excellent technology and unique audio experiences. In doing so, we always focus on the needs of our customers. And we will continue to do so in the future.”

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