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SBS Slammer Opens Second NY Showroom With FaitalPRO

Craig "Shorty" Bernabeu demonstrates new product lines with company's components at Analog BKNY in Brooklyn and Nowadays in Queens.

From his NY headquarters, Craig “Shorty” Bernabeu has been building audio systems under the brand name SBS Slammer and manufacturing electronics, amplifiers, and processors as SBS Design since 2002.

In 2009 Bernabeu switched his product line over to FaitalPRO professional loudspeakers.

“Before I discovered FaitalPRO, I was one of the biggest dealers of some high-quality pro brand made in Japan. But as I started testing FaitalPRO components in a nightclub called System NY, I immediately realized how amazing these products are.

“Not only are they amazing from the manufacturing aspect, but also from the way they sound. Each FaitalPRO professional driver has just the right sound, they’re very musical, very dynamic; it does not lean with my processing and amplification and it lends itself to play any kind of music you desire. They are great with Jazz. Phenomenal with R&B. Amazing with disco. With house and progressive, the sound is full, open, and dynamic.,” says Bernabeu.

In March of 2016 Bernabeu opened up his flagship nightclub and showroom called Analog BKNY in Brooklyn NY. Analog BKNY is based around his SBS Slammer Series 1 v3 loudspeakers and the SBS Design line. This past December Bernabeu opened up a new second showroom called “Nowadays,” located in Queens, NY, with the Intelligence Series sound system.

“This choice of proposing my systems in a showroom allows me to show my muscles. I want to show my newest designs. Instead of verbally explaining a new system to a customer I am giving them a demo with real-time sound, so people can understand what they hear, they feel it and touch it. In other words, they can hear how their budget sounds. When people come to my club with the intent of buying an audio system, they take a day off to spend it with me listening, dancing, and talking to DJs. They talk to me about what they want to do, and finally, they can figure out what the costs within the landscape of touch, taste, feel and hear.

“With two different showrooms, that are different sizes and features, I can show the client different levels of price but with same audio quality. Both rooms are treated acoustically with panels on the walls and purpose furnished features. The Nowadays space in Ridgewood, Queens is conceived as a recording studio, the ceiling and floor are floated, the walls are separated from the outside world, it’s basically a box inside a box. This design allows you to get the best sound because the room acoustics do not interfere with listening and does not smear the purity of the components used. One can really hear what the audio product can do, no room interference from the sound system at all.

“The processing and amplification are different in the two showrooms, though the electronics are almost exclusively SBS Design. Analog BKNY is a 5-way audio system, while Nowadays is a 4-way system. The Analog BKNY clubbing brand I propose are created after my sound systems and the electronics. I feel analog systems are the best because we live in an analog world that sounds more realistic. These systems are designed for people wanting their club sound just like Hi-Fi sound; analog, rich and warm. They are very good for warehouse spaces, dance clubs, discotheques, lounges, and for people who want a really pure and smooth sound.

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“In general, I am against the digital technology currently available. In my opinion, if you play electronic music such as trance, then digital sounds ok. In all other cases, it does not. If you play music made with live instruments, a great deal of information which is buried low in the mix gets smeared and lost along the way.

Doing everything in a Hi-Fi analog domain is a different story. When you hear a recording you know very well, you can hear elements you have never known were there. Even if you listened to it a million times. That is exactly what FaitalPRO components allow you to do; hear everything as it was engineered. You hear exactly what the audio engineer and the artist intended so you can enjoy the composition.

“I am happy to be able to offer a variety and can really voice the SBS Slammer in a unique way. Because of the various drivers in each size, I get the dynamic response I am looking for. Currently these are my favorites: 18FH1020, 18FH510, 15FH500, 15PR400, 12PR300, HF20AT, FD371.

“FaitalPRO is the first company I’ve used everything, top to bottom. In my systems, that has incredible synergy with the processing in my racks, from the front end in the DJ console, to the SBS Designs amplification. It just allows me to create something amazing that an over the counter choice will not allow me to deliver. In my showrooms, you can test system with full processing, loudspeakers, and amplifiers. Out of the box systems can’t offer what SBS Slammer can with the Faital Pro components”


SBS Slammer