Riedel Communications has promoted Dave Caulwell to the newly created position of North American channel manager from his previous role as business development manager for the Eastern U.S. He will report to Rich Zabel, vice president of sales for Riedel North America.
Caulwell has more than 20 years of experience in event technology and production, with a heavy background in video production. Prior to joining Riedel in 2016, he held both technical and managerial roles planning and supporting live events for many high-end corporate clients. He was also responsible for strategic direction and securing new business for several live event companies, including Alchemedia.
Before that, as an operations manager at NEP’s New Century Productions, Caulwell oversaw mobile production units serving major sports and entertainment broadcasters and negotiated key contract extensions. In addition, he served on the integration team responsible for bringing new mobile production companies into the NEP network.
“System integrators and VARs are an essential component of our go-to-market strategy, and it’s time to dedicate a resource to supporting them properly,” Zabel says. “Since Dave joined Riedel almost four years ago, he’s done an outstanding job of growing our business throughout the eastern U.S. He’s the ideal team member to serve as a single point of contact to provide the sales tools our channel partners need to further expand Riedel’s presence in the markets they serve.”
Caulwell adds, “Making sure our valuable partners have the tools they need to be successful is an essential part of this new role. I’m excited to start working alongside our partners to provide those tools in order to grow overall awareness and adoption of Riedel’s innovative solutions.”
