QSC has announced the promotion of Mark Mayfield to director, global cinema marketing, where he has overall responsibility for developing and executing marketing strategy, in addition to functioning as product manager, for QSC Cinema.
Mayfield joined the company in 2013 as cinema marketing manager, handling sales and marketing collateral, trade shows, public relations, web development, and advertising.
“In his three years at QSC, Mark has successfully retooled QSC’s marketing presence in the cinema industry and greatly improved our customer communications,” says Barry Ferrell, senior VP and chief strategy officer for QSC. “In his new role as director, global cinema marketing, he will apply his many years of experience in cinema marketing to expanding the global visibility of the QSC brand and leading the creation of industry-leading products and support programs.”
Mayfield’s background in cinema includes marketing positions with JBL Professional and Eastern Acoustic Works (EAW). In 1997, he co-authored a SMPTE paper with consultant John M. Eargle and David Gray of Dolby Labs that described loudspeaker improvements to the Samuel Goldwyn Theater at the Academy of Motion Picture Arts and Sciences (AMPAS). He also has significant experience in publishing, having served as editor for several leading AV systems integration magazines.