Powersoft has named Bangkok-based M.I. Engineering as its new exclusive distributor for its full line of products in Thailand. Established in 1994, the company is a member of the Mahajak Group, a full-service importer of sound system products.
“We pride ourselves in providing excellent service and quality audio products to our customers, which drives us to always be aware of the best solutions available on the market,” says Attapol Praisri, M.I. Engineering Product Manager — Professional Audio. “Everything that we have in our arsenal, not only suits our philosophy, but also the systems our customers want to build. Having Powersoft added to our portfolio is going to strengthen this position.”
M.I. Engineering was introduced to Powersoft last January by Arthur Soh, the company’s APAC account manager, entering into a full partnership only a few months later. “Powersoft’s amplifier platforms fit perfectly into our organization,” continues Praisri. “The ArmoníaPlus software in particular is incredibly useful to us, as the remote capabilities save users time in large system solutions, such as those with complex speaker management.”
Soh adds, “We’re really pleased to have M.I. Engineering on board as a partner in the Powersoft family. They’re a very well known and reputable company in Thailand, with a breadth of experience in the South East Asia pro audio scene. From the very first meeting in their office, I was impressed how knowledgeable the teams were about audio solutions and their customers’ requirements.”
Being headquartered in Bangkok, M.I. Engineering is at the heart of the activity and investment in Thailand for AV. “Conference systems are definitely in high demand and will continue to grow as a vertical,” explains Praisri. “It’s where ArmoníaPlus is particularly useful. You need to be able to rely on your conference system infrastructure, and ArmoníaPlus delivers that flexibility and reliability consistently.”
Powersoft is planning to run a number of training courses in Thailand with the help of M.I. Engineering as soon as the conditions allow. “I look forward to welcoming Powersoft users and followers over at M.I. Engineering HQs and share with them the flexibility, capabilities and performances that our products and solutions can offer them; hopefully soon,” Soh concludes.