Powersoft has appointed Sidev as its new distributor for France, working alongside KV2, the company’s other distributor already serving the country.
Founded in 1991 and based near Lyon, Sidev has served the audio-visual market in France for more than 30 years, and in that time, the company has grown to offer the largest sales and pre-sales team in the French market, as well as two showrooms in Paris and Lyon, and a yearly turnover of more than €60 million in 2020. Since 2010, Sidev is part of the Midwich Group, a leader in the AV sector with a presence across Europe, Asia-Pacific and North America. More recently, the company developed its market footprint and audio-visual offerings to the French market with the purchase in 2019 of Perfect Sound, an audio specialist distributor.
“Powersoft is a recognized and renowned brand on the AV Market, with a strong line-up to address both the staging and corporate markets,” states Lionel Roudil, general manager of Sidev. “When we looked for a new amplifier brand to develop and expand our audio portfolio, Powersoft was the obvious choice.”
“The Powersoft amplifiers ranges, and the Mezzo series in particular, perfectly answer the current demand for meeting & conference room solutions, which has seen a real increase with the need for hybrid working spaces,” Roudil continues. “In light of our unified communications strategy on the market, along with our historical AV positioning, Powersoft will be a strong proposal to our network of system integrator partners.”
Fabrizio Bolzoni, Powersoft sales distribution manager, adds, “We’re very pleased with this new partnership; Sidev has a strong presence in the commercial install side of the business, so it will give us an advantage with verticals such as corporate, retail & education, which are in line with Powersoft’s strategic developments. The company will act in the French market in synergy with our partner DV2, who is heavily focused on the leisure live and entertainment install side of the market. We believe this perfect mix will offer immense support to the French audio market.”