Since pledging in August to donate a percentage of the proceeds from the sale of its touring amplifiers to the Crew Nation charitable fund, Powersoft has announced that the three-month campaign has generated €48,437 (more than $57,600 USD), and the company has vowed to continue the program until the end of 2020.
Nurit Siegel Smith, executive director of the Music Forward Foundation, the charitable 501c3 organisation that administers the fund, states, “We’re amazed by the incredible pledge Powersoft made toward the Crew Nation fund and for the crew members who are the backbone of the live music industry. Live music inspires millions around the world, but the concerts we all enjoy wouldn’t be possible without the countless crewmembers working behind the scenes. Their pledged donation will be instrumental in ensuring our crew members are taken care of during this intermission so they will be ready to work and enjoy the show with us.”
The Crew Nation fund was originally kickstarted by a $5 million donation from Live Nation, which was followed by the promoter commiting to match the next $5 million given by artists, fans, and employees. So far, artists such as Coldplay, Miley Cyrus, Metallica, John Mayer, and many more have shown their support and donated.
Powersoft management says that the company is looking forward to continuing the relationship with the important campaign. As well as donating 5 percent of its touring amplifier sales until the end of the year, Powersoft has worked to get its worldwide sales networks directly involved in order to promote the initiative as much as possible.
“We want to continue supporting crewmembers during this extended intermission,” explains Powersoft brand, communication and trade marketing manager Francesco Fanicchi. “We have many friends who have lost work this year due to the impact of the pandemic and we want to be at the forefront in supporting them. As an audio company that was born with touring products, we have a responsibly towards our community.”
Go here to donate to the fund.