UK-based pro audio and MI distributor POLAR has announced the expansion of its team with the appointment of two new members of staff, with Mark Bracken joining the Integrated Solutions Team as a business development manager while Joe Glading takes the role of a marketing assistant.
Bracken is an experienced AV industry professional who has held sales, marketing and business development roles with Cloud Electronics, Imagesound, Rolec Music and Hayden Laboratories, before broadening his scope as a freelance consultant in the video sector.
“As the world began to emerge from the worst effects of the pandemic, I was looking for a new challenge within which I could bring together the skills and experience I’ve gained across different areas of the AV industry,” Bracken says. “When the opportunity with the POLAR Integrated Solutions team arose, it aligned perfectly with that ambition, and I had no hesitation in joining what is clearly a successful and customer-focused team.”
Glading comes to POLAR from outside the technology industry, having previously worked in the commercial design sector. A graphic designer with management experience in customer service and operations, his skills dovetail into POLAR’s existing marketing team, providing fresh perspectives.
“We have emerged from recent market turbulence in a strong position, and these two appointments are a response to steadily increasing demand across all sectors of the business,” states POLAR managing director John Midgley. “As confidence has returned, our Integrated Solutions team is responding to an upsurge in new project work, and adding Mark’s experience across the entire AV spectrum will be invaluable in helping new and existing customers to successfully execute their aims. We’ve also recently taken on a number of new brands, so strengthening our marketing operation with Joe’s appointment ensures that our messaging remains strong, consistent and creative.”
