UK-based loudspeaker manufacturer PMC has announced that Ted White has joined PMC USA as its new director of operations/chief engineer. White brings experience in mixing surround sound projects for Live Nation Studios to the role, with the company heavily involved in supporting immersive audio by partnering with Dolby and Universal Music Group to develop and promote the Dolby Atmos format for music mixing.
“We are very excited that Ted has joined the PMC team in such a pivotal and dynamic role,” says Maurice Patist, president pf PMC USA. “While he was with Live Nation Studios he was responsible for mixing iTunes live concerts in surround sound and he is also very familiar with PMC products, having used them many times in studios and for trade shows and events. He is well known in the industry and incredibly well respected. Having someone of Ted’s calibre in a hands on role spanning many different disciplines will be a great asset for PMC as we move forward. There are a number of major Atmos Music projects in our business pipeline and we are delighted that Ted is here to ensure they run smoothly and efficiently.”
White’s pro audio career has spanned many management roles encompassing marketing, technical sales and service for companies such as Solid State Logic and Harman. He has also accumulated experience on the user side of the industry, working as a composer, music producer, engineer and audio mixer for West Coast facilities such as Conway Recording Studios, Media Hyperium Studios, Studio Intonato and Live Nation Studios. He joins PMC from Focusrite Pro, where for the last two years he has held the position of global marketing manager.
“I first came across PMC products in 2003 when I was working on a surround sound project and was introduced to the speakers by a fellow engineer,” White notes. “I was blown away by their clarity and quality and have been a big fan of the brand ever since. It is a great honour to now be part of the PMC team. As a working producer and engineer, I am firmly of the opinion that PMC is the only loudspeaker brand that can properly handle the Dolby Atmos Music format and I am looking forward to helping the company develop and maximise its reputation in all pro audio markets.”
In addition to overseeing PMC USA’s daily operations, he will also be responsible for providing technical back up, arranging demos and generally assisting the sales, marketing and R&D teams as they establish existing PMC products and introduce new ones.