PMC has been chosen to provide the loudspeakers for the presentation of an immersive audio experience for the first international touring exhibition devoted to the life of the Rolling Stones, which is slated to open in mid-November at the Groninger Museum in The Netherlands.
In addition, PMC loudspeakers are also being used during the mixing of the audio soundtracks for the showcase — entitled “The Rolling Stones — Unzipped” — in Dolby Atmos at Capitol Studios, LA and PMC’s own Dolby Atmos mix studio at Highland Park in Los Angeles.
The Groninger Museum was host to a legendary concert by the band in 1999 and will house the exhibition until February 28, 2021 before it begins a tour around the world. It will present a journey through the band’s legacy, ending with a special finale experience designed to take visitors into an iconic Stones moment, delivered in multi-dimensional Dolby Atmos Sound.
Five large screens will deliver video for the multi-dimensional experience, with an array of PMC’s new Ci140 loudspeakers and as yet unreleased BST flagship active subwoofers providing 23 channels of Dolby Atmos soundtrack. It marks the first public use of the Ci series, with the Ci140-XBD, custom-designed for the Stones, providing the left, center and right channels. A dozen channels of surround and rear effects will be delivered from the Ci140 and eight overhead channels will come from the Ci65 model.
Prior to the installation of the loudspeaker system at The Groninger Museum, PMC is working with the Rolling Stones’ label, Universal Music (UMG), on the remixing of the audio soundtrack into Atmos. This work is being undertaken by Nick Reeves, staff engineer at UMG’s Capitol Studios, Los Angeles, in the PMC-equipped Studio C using Dolby’s technology.
Before unveiling the new audio experience, PMC plans to present the mixes to the band and its management at its UK-based facility for approval and sign-off.
Maurice Patist, president, sales & marketing for PMC USA, notes, “To be involved in a project like this, with the biggest band in the world, is a major honour for PMC. Our close relationship with UMG and Dolby led to the creation of a state-of-the-art Atmos production studio at Capitol Studios, which is hailed as the reference for this kind of audio mixing.” He continues, “UMG will be mixing the soundtrack at Capitol and also at our own Atmos facility in Highland Park, LA, before it is replayed to the fans at this spectacular exhibition using the same speakers used for the mix. No other speaker system can get the fans nearer to the essence of the band and it is going to be a real treat for visitors.”
Go here for more information about the exhibition.