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Claudia Brücken at PMC London for playback of xPropaganda's new album that was mixed with Dolby Atmos.

PMC Hosts Dolby Atmos Playback Session For New xPropaganda Album

Fans, competition winners, media and music industry execs hear Atmos mix of band's new "The Heart Is Strange" album at PMC Studio London in Islington.

PMC Studio London, the Dolby Atmos-equipped demo facility owned by loudspeaker manufacturer PMC, recently played host to a playback session for xPropaganda, the band formed by Claudia Brücken and Susanne Freytag, the two original vocalists from the German electronic band Propaganda.

xPropaganda fans and competition winners were joined by members of the press and music industry executives to hear the Dolby Atmos mix of the band’s new album The Heart Is Strange. The mix was created by producer Steve Lipson, who not only recorded this album but was also responsible for producing Propaganda’s seminal 1985 release A Secret Wish.

Recording and mix engineer Heff Moraes, who acts as a brand ambassador for PMC products and works closely with producers and artists to introduce them to the Dolby Atmos mixing process, says: “Listening to a well-crafted Atmos mix is incredibly moving, especially when you experience it in an acoustically accurate environment, through PMC’s award-winning loudspeakers. I knew this playback was important to Steve, who I have known since the 1980s when we both worked together. Therefore, I was keen to make the space available to him and give everyone present an experience I knew they would never forget.

“The new album is extraordinary – intricate, exciting and full of almost cinematic, widescreen soundscapes. It really lends itself to the Dolby Atmos immersive audio treatment and I was delighted that so many people were able to enjoy it through the exceptional loudspeakers that we have at PMC Studio.”

Lipson, who created the Dolby Atmos mix at his own studio in London, adds, “Listening to the Atmos mixes of xPropaganda’s album at PMC Studios has been such a thrill. The mixes translate perfectly and it’s wonderful to hear the project through such an extraordinarily powerful system.”

PMC CEO Jeff Willcocks concludes, “Dolby Atmos for music is incredibly exciting because it gives artists and producers boundless creative possibilities. However, it is still a relatively new format and there are many producers who still haven’t explored its potential. For this reason, we are always happy to make our demo facilities in London, Los Angeles, Nashville and New York available to those who want to push the boundaries.”

The Heart Is Strange will be released on May 20th through ZTT/UMC and the Dolby Atmos mix will be available through various streaming services, including Apple Music.

Go here for more information about PMC Studio London.

PMC

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