PLASA, the association for the live entertainment technology industry, and the ABTT (Association of British Theatre Technicians) have announced a collaboration that will bring the 2021 editions of both the PLASA Show and the ABTT Theatre Show under one roof on September 5-7 at Olympia London.
For 2021 only, this partnership between the two associations aims to reduce pressure on the exhibition calendar as the industry’s eco-system recovers from the impacts of the pandemic, as well as to bring a broader sector together for one event.
As previously planned for 2020, PLASA Show 2021 – for this year with the ABTT Theatre Show – will debut at Olympia’s largest hall, the Grand. The ABTT Theatre Show will run in its own defined space, retaining its own unique identity, and celebrating the ABTT’s 60th anniversary. The more spacious hall is expected to make room for more intensive exhibits, additional show features, and extra aisle width for visitors.
Meanwhile, PLASA Focus Leeds, due to take place from May 11-12 at the Royal Armouries Leeds, has been postponed for a second year. Following consideration of the uncertainty around the UK’s lockdown restrictions and the complex challenges facing the industry, PLASA made the decision to only present the PLASA Show this year. By consolidating the trade show calendar to a single date line both PLASA and the ABTT are confident they will deliver the most beneficial and supportive event for the sector.
In addition, PLASA announces that following its debut in October 2020, a second PLASA Online will be held May 11-14 and that the ABTT, which has been supporting the industry with online seminars over the past 12 months, will also be collaborating in this and hosting some sessions.
Peter Heath, Managing Director of PLASA, states, “With everything our industry has faced in the past 12 months, we have thought long and hard about how best to serve our exhibitors and visitors in 2021. We couldn’t be more pleased with our partnership with the long-serving and respected ABTT, who will bring their usual high standard of technical knowledge to PLASA Show this year, as well as our second PLASA Online this May. We are of course saddened that Leeds must wait another year, but we believe that our strategy for 2021 is absolutely the right thing to do while our industry recovers.”
Robin Townley, CEO for the ABTT, adds, “We are very much looking forward to joining forces with the PLASA Show this year to create a meeting place for the whole industry to get-together. The ABTT will have its own distinct area and will be creating the same friendly atmosphere that our visitors love about the ABTT Theatre Show. We look forward to seeing exhibitors and visitors, old and new, and to celebrating our huge 60th milestone.”
PLASA Online 2021 in collaboration with the ABTT will run from 10-14 May with an abundance of free specialist content. More information on how to register and watch the programme is coming soon.