PK Sound has announced it will be previewing its new PK Alliance business model with a series of events in Canada, the U.S., and Spain. Set to launch in 2023, it will make PK’s flagship large-format Trinity Black robotic line source systems internationally available for dry-hire rental, exclusively to members.
PK Sound and its partner network will preview the alliance at three upcoming events: the inaugural PK Alliance Members’ Summit in Calgary, Alberta on January 10-12; a public demonstration at the Las Vegas Motor Speedway on January 24-25; and a public demonstration at Barcelona’s Teatre Lliure Montjuïc on January 31-February 2, with transportation available to and from Integrated Systems Europe 2023.
Anyone interested can register for the Las Vegas and Barcelona events at pksound.live/events, the latter of which is being presented by Adagio Pro, PK’s regional distributor for Spain and Portugal. Both events will allow attendees to experience the company’s patented robotic line source loudspeakers as well as the incoming .dynamics software platform that’s designed to unitesevery aspect of the live sound workflow in a single application, in addition to a detailed overview of the PK Alliance model.
“Our industry is long overdue for a significant advancement,” says James Oliver, chief strategy officer with PK Sound. “PK has pushed innovation in terms of both its proprietary technologies and reimagined business model. Physics and math don’t lie, so that’s where we’ve anchored our focus, helping to elevate the next generation of live sound companies and professionals by pushing the limits of technology and the way it’s accessed.”
“I believe this is the way of the future – not only the innovative product offering, but the way in which they’re approaching the industry with their partners,” adds Hyacinth Belcher, president of PK Alliance member Onstage Systems in Dallas, TX. It’s something I wholeheartedly believe in and feel is the right move forward for many of us – and PK is the first company to do it.”
