People | Business

Pioneer DJ Announces New Staff Members & Promotions

Chad Bscherer joins staff as Midwest District Sales Manager and Daniel Yount as Ecommerce Coordinator; JeanPierre Rivas promoted to Digital Marketing Strategist and Ryan Roth to Brand Marketing Strategist.
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Pioneer DJ has announced the addition of Chad Bscherer as Midwest District Sales Manager and Daniel Yount as Ecommerce Coordinator as well as the promotion of marketing team members JeanPierre Rivas to Digital Marketing Strategist and Ryan Roth to Brand Marketing Strategist.

As the brand’s new Midwest District Sales Manager, Bscherer is overseeing sales, business development and marketing initiatives for the U.S. Midwest territory. He brings experience to the role that includes work with American Music & Sound, Peavey Electronics, KORG USA and HARMAN International.

New eCommercie Coordinator Daniel Yount is serving as a liaison for marketing and sales projects. Previously he’s worked in direct sales with companies that include MXL Microphones and Mogami Cable.

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“As an organization, we are always on the lookout to bring new perspectives and experience into our team,” says Chris Shapiro, National Sales Manager of AlphaTheta Music Americas, parent company for the brand. “We’re excited to gain these two incredible individuals with invaluable experience to further develop and strengthen the Pioneer DJ brand.”

Newly promoted Digital Marketing Strategist JeanPierre Rivas brings nearly four years of experience crafting digital content and executing international digital marketing initiatives for the Pioneer DJ brand. In his new role, Rivas will devise cross platform strategies and generate new content ideas for advancing followers and engagement, in addition to supporting online commerce for partners in the AlphaTheta Music ecosystem.

After nearly four years of helping drive online and offline marketing initiatives for Pioneer DJ, new Brand Marketing Stategist Ryan Roth to Brand Marketing Strategist is overseeing brand awareness strategies that include public relations initiatives, partnerships and digital media, as well as supporting artist relations.

“JeanPierre and Ryan bring an unmatched level of energy, insight and value to not only the Marketing team, but to the Pioneer DJ brand as a whole,” says Hector Escobedo, Senior Marketing Manager, AlphaTheta Music Americas. “We are incredibly grateful for their tireless work, and look forward to seeing how they will continue to drive the brand forward.”

Pioneer DJ

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