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Peavey Commercial Audio Announces New UK Sales Strategy

Company is now handling its own sales and consulting for its commercial products in the United Kingdom.
Left to right: James Kennedy (PCA operations manager EMA),James Clary (managing director Barnes & Mullins) and Courland Gray (COO Peavey Electronics).

Peavey Commercial Audio (PCA) has announced that moving forward, the company will handle its own sales and consulting for its commercial audio division in the United Kingdom. These core functions were handled previously by the company’s UK distribution partner, Barnes & Mullins, which will continue to distribute the Peavey line of musical instruments and live sound products.

“As we move into a new decade which poses a modern set of challenges, we are excited to be addressing the UK market directly again and working closer with consultancy and integration businesses for fixed installation systems,” says James Kennedy, PCA EMA operations manager. “With Barnes & Mullins concentrating on the live entertainment sectors, we believe that both B&M and PCA can specialize, utilizing their strengths in each respective market.”

The new strategy comes as PCA and Barnes & Mullins approach the three-year anniversary of their initial distribution deal, which added PCA’s full product range to B&M’s offering. These brands include Crest Audio, MediaMatrix, and the full line of Peavey professional products. Going forward, B&M will continue to market and sell Peavey sound reinforcement products and Crest Audio live performance products, including the Tactus digital mixing system, Versarray MKIII and Versarray PRO powered line array systems, and the new ProTour multi-channel DSP/Dante amplifiers.

“Barnes & Mullins are pleased to continue the supply and promotion of Peavey MI and Pro Audio products,” says Brian Cleary, Barnes & Mullins joint managing director. “Peavey and Crest Audio have an enviable reputation in both the musical instrument and sound reinforcement market, and with recent highlights such as the Tactus digital mixers and the Versarray PRO systems, Peavey’s innovative approach to design and production is once again evident.”

Meanwhile, PCA will focus on fixed installation and systems solutions that go directly to integration businesses, with MediaMatrix and Crest Audio amplifiers will be at the heart of these efforts. EN54-16 certification for MediaMatrix NION processors and the recently launched nCIE PILOT control PC form a life-safety system and a platform to introduce to the UK market. The PCA UK team, based in Corby, Northants will serve as a support backbone and hub for consultants and integrators, and will assist with design, programming, training, and technical support matters. Product will be housed and shipped into the UK from Germany.

Peavey Commercial Audio

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