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Optimal Audio Appoints Sisme As Distributor In Italy

Company has operated since 1967 as a distributor of leading AV brands and addresses sales channels that include system integrators, touring and rental companies, and more.
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Left to right: Claudio Bugari, Simone Santarelli and Francesco Coppari of Sisme with Optimal Audio's Raf Willems.

Optimal Audio, part of the Focusrite Group that manufactures control, amplification and loudspeaker products for small- to medium-sized commercial installations, has announcd the appointment of Sisme as its distributor in Italy.

Sisme has operated in the market as an importer and distributor of leading audio and video brands since 1967 and can address a range of sales channels, including system integrators in the pro and commercial audio sectors, touring and rental companies, broadcast and production studios, along with MI, hi-fi and electronics stores. The company is centred on offering its customers quality products and strong support.

“From day one, Sisme has been an excellent fit for Optimal Audio,” states Raf Willems, head of sales and channel marketing EMEA at Optimal Audio. “They are a very reputable distributor and only work with a select number of brands that fit their criteria. Their experience and professionalism combined with a thorough knowledge of the Italian market convinced us that Optimal Audio will be a great success in Italy.”

Claudio Bugari, CEO of Sisme adds, “We strongly believe that the range of easy-to-install, well-integrated and user-friendly products designed by Optimal Audio exactly meets the requirements of our system integration partners operating in the commercial audio sector. We are confident that the synergy between Optimal Audio and Sisme can create rapid commercial development over the coming months.”

Optimal Audio

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