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NSCA Announces Lineup For 2021 Business & Leadership Conference

“Stepping up when it counts” is the theme for the 23rd annual NSCA Business & Leadership Conference, slated to take place virtually this coming February 24-25.

NSCA has announced topics and sessions for the 23rd annual Business & Leadership Conference (BLC) slated to be held virtually on February 24-25, 2021. The event attracts hundreds of executives annually to learn from other leaders and hear about new ways to embrace technology and motivate employees.

The 23rd annual BLC is particularly crucial for the integration community, which is battling through unpredictable market-challenges. BLC content is focused on helping integration leaders make smart decisions while delivering takeaways that can realistically be implemented.

“There’s no doubt that this is our most important BLC ever,” says NSCA Executive Director Chuck Wilson. “At NSCA we know what our role is – to be a trusted advisor to member companies and to help them run their businesses better. We’ve consulted with countless company leaders and watched integration companies battle through 2020. This year’s BLC content is laser-focused on helping them be successful in 2021. We take this very seriously.”

Content sessions include:

Need for Agility – It’s vitally important it is for businesses to be nimble in the current market. Pamela Meyer, Ph.D, will deliver a keynote and breakout session on agile and effective leadership.

Reliable Indicators and Dashboards – NSCA companies need trustworthy analysis before making key investments or backing off spending. NSCA Chief Economist Dr. Chris Kuehl will deliver his industry-specific market perspectives (and trademark wit).

Leadership Infrastructure – This BLC breakout session is intended to challenge the way NSCA companies think about their finance, legal, and HR leadership groups and is designed to guide attendees on how to rebuild for sustained success.

Processes, Workflows, & Outcomes – A workshop led by leading EOS (Entrepreneurial Operating System) implementer Jill Young is designed to help companies get operations and processes on track.

Innovating Your Own Solutions – Futurist Brian Solis leads an “Executive Power Hour” discussion on how to drive breakthrough innovation.

While the 23rd annual BLC is the first to be in a virtual setting, NSCA conducted 2020 Pivot to Profit Virtual in September. “We’ve all been on more than our share of virtual events. NSCA knows that and makes sure the sessions are worth attendees’ valuable time,” states Shedan Maghzi, corporate strategic advisor for Avidex and an NSCA Board member. “I attended NSCA’s 2020 Pivot to Profit Virtual in the fall and the content was extremely strong. It was the best virtual event experience I’ve had.”

Go here for continually updated session descriptions, including the lineup of Business Breakout and Workshop sessions.

“We all want to get back to networking in person, and that’s exactly what we’ll do with BLC in 2022,” concludes Mike Boettcher, CEO-PA at New Era Technology and NSCA Board president. “However, we have important business and leadership objectives right now. I agree that this one-time virtual BLC is actually the most important ever.”

NSCA members pay $495 to attend; non-members can attend for $899. Go here to register or call 800-446-6722 to register and ask about same-company group discounts and bundled pricing.


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