Northern Sky Music on London, run by Grammy-nominated songwriter and music producer Steve Robson, is among the first studios in the U.K. to add an API BOX console.
The BOX made its debut at the AES show in New York in 2013, where Howard Jones of London’s Source Distribution couldn’t wait to bring it back home. “We had a call pretty much the moment the first BOX landed in the U.K., saying that Steve wanted a demo right away,” Jones says.
Robson has worked with artists such as James Blunt, One Direction, and Rascal Flatts. The BOX was the right fit for Northern Sky, as Jones explains: “Many pros here know and love the trademark API sound, but don’t always need a larger format console. The U.K. was really crying out for a product like the BOX.”
Since supplying Robson with his console, both Source and London dealer Funky Junk have placed several of API’s recording and mixing products in top studios across the country.
“We’re delighted to have a high demand for the BOX in such a wide array of studios, and are amazed to hear about the major productions in which it has already been used,” says Larry Droppa, president of API. “With the success Steve Robson has earned in his career, I know we’re bound to hear even more amazing projects recorded and mixed in the BOX.”