Grundorf Corporation has launched two new websites—one for the division that sells cases and accessories (Grundorf) and the other for the division that sells loudspeakers, audio processors, and related equipment (Grund Audio Design). The two websites are located at www.grundorf.com and www.GrundAudio.com.
The two sites are visually distinct in their color selections—green for Grundorf.com and blue for GrundAudio.com—in order to help visitors identify each website. Beyond that, the navigation attributes of the two sites are the same, enabling visitors to quickly become familiar with either destination.
For each product offering, available options have been incorporated for each product offering, including add-ons, along with color options for products such as cases.
Similarly, recommended accessory items are displayed for applicable products. As an example, a customer making a case purchase that includes a microphone locker might want/need a lock.
As many products from Grundorf Corporation are highly customizable, the company has added an online catalog on each home page available for either online viewing or downloading. By downloading the catalog, customers are able to review all the available options at their leisure.
Also included on the new sites are enhanced search capabilities that make the process of locating specific models or types of products quick and easy.
Frank Grund, president of Grundorf Corporation, states, “The ability of delivering information quickly is a critical element for today’s online shopper. By helping our customers locate what they’re looking for faster and by augmenting that search with all relevant options and accessories, I believe we remove much of the guesswork that many people experience when shopping for pro audio equipment and accessories.”