At the recent 62nd Annual Grammy Awards ceremony in late January in Los Angeles, The John Lennon Educational Tour Bus (JLB), a non-profit mobile audio and HD video recording and production studio, took up residence next to the Staples Center to further its cause of advocating music education.
In association with the Grammy Music Education Coalition (GMEC), students from the Los Angeles Unified School District spent time writing and producing songs, assisted and encouraged by the JLB staff and celebrities including Bootsy Collins and Darryl McDaniels (Run DMC). The JLB also presented numerous additional performances and activities.
Neutrik is a long-term sponsor of the JLB. This sponsorship of the JLB, plus the fact that the company’s connectivity products are used at the Grammy Awards, situated Neutrik to share its knowledge during the JLB’s stopover in Los Angeles.
The JLB teamed up with GMEC — a non-profit organization dedicated to building universal music education participation in elementary and secondary schools nationwide — to present a roundtable discussion addressing music from the perspectives of performance, education, production, and live event engineering. Neutrik USA president Peter Milbery and director of business development Stacy Kaskon participated in the discussion with Brian Rothschild, co-founder and executive director of the Lennon Bus, joined by the mobile studio’s creative technology officer, Jeff Sobel.
“Sponsoring the JLB is an honor for Neutrik,” Milbery states. “We feel privileged to be part of its efforts. As President of Neutrik USA, one of my favorite events during the pre-Grammy festivities was the roundtable discussion — recorded right there on the bus — about how we all become interested in music at such a young age.”
Kaskon adds, “We love partnering with the JLB and its mission to inspire students to create art, music, and video using the latest software and technologies. This was a terrific opportunity to meet wonderful like-minded organizations, such as The Grammy Music Education Coalition, and share experiences and perspectives. Neutrik lends support to the JLB not only monetarily but also by donating customized cables and all of the bus’s connectors. It is an honor to be a part of this incredibly important movement that supports our educational market efforts.”