What began four decades ago as a two-man endeavor in the backyard of an old farm house in Schaan, Liechtenstein is today a leading provider of audio, coaxial, power, and circular connectors as Neutrik AG celebrates its 40th anniversary.
Werner Bachmann, CEO of Neutrik AG, cites “innovation, continuity and quality” as the keys to Neutrik’s success.
“When it comes to innovation, it is not only the product to be mentioned but also other aspects are very important from an innovative point of view, such as engineering, organization, logistics, etc,” Bachmann says. “In addition, we use one software application worldwide—SAP—which helps us to track customer information and to detect trends.
“Continuity plays a decisive role with respect to our customer base, but is not less important on the supplier side and for our motivated and loyal staff,” he continues. “Quality is to be seen as elementary in our daily business: Whatever Neutrik is doing, quality has first priority.”
With a wide variety of interconnect products, Neutrik AG provides connectivity to address most requirements of the professional entertainment industry, with millions of products in actual use.
From the chuck-style XLR strain relief through the D-form housing, the screwless XLR, speakON, the combo XLR / 1/4-inch jack, etherCON, powerCON, nanoCON, miniCON, neutriCON, opticalCON, silentPLUG, convertCON, and more, Neutrik continues to deliver solutions for connectivity needs.
Neutrik USA, a subsidiary of Neutrik AG, is headquartered in Charlotte, NC.