NAMM will be presenting a live interview with singer-songwriter Melissa Etheridge, where in a conversation with NAMM President and CEO Joe Lamond, they’ll discuss Etheridge’s reinvention of how artists connect with fans.
Lamond will also speak with Gibson President and CEO JC Curleigh about the state of the industry and guitar business, as well as leading in challenging times.
The interviews are part of the upcoming NAMM Believe in Music week, an online celebration to be held over the week of January 18, 2021 that will feature programming and professional education at BelieveinMusic.tv as well as an interactive marketplace to connect buyers and sellers.
To watch the interviews with Etheridge and Curleigh, as well as to get access to 80-plus hours of content, more than 1,000 brands and over 150 sessions, go here to register for Believe in Music week.
And go here for the full Believe in Music week schedule.