Mixware has announced the appointment of David “Davey Dave” Arevalo as its new vice president of marketing as well as Nicholas Hernandez as vice president of product marketing.
Arevalo brings more that 30-plus years of experience to the role that includes work with GEFFEN Records and TASCAM, and most recently, director of marketing for Pioneer DJ. He also has an extensive background as a professional touring DJ having performed at some of the largest music festivals in the world, which he continues to do. He’s responsible for all company marketing communications, social media channels, content creation, and artist relations.
Hernandez has a seasoned history in the music retail industry, including work with Guitar Center as an eCommerce buyer and category manager for live sound, DJ and lighting products, in addition to also working as a DJ. In his new role, he’s focusing on developing new products for Mixware’s in-house brands such as ColorKey creative lighting and the Headliner accessories line for performers and creators.
“Having two individuals such as David and Nick who fully understand the performer and creator markets will be invaluable to further develop and strengthen the Mixware portfolio of brands,” states Gerard Cohen, CEO of the company.