Middle Atlantic Products has announced that Craig Decker has been promoted to Director of Customer and Sales Resources.
In his new position, Decker will increase the support of customers’ needs, ensuring the company delivers on its promise that they can “Expect More” from Middle Atlantic.
“One of the reasons I came to Middle Atlantic was the company’s commitment to its customers,” he said. “We intend to bring that attention to a whole new level with unique products and programs to help them succeed in a fiercely competitive marketplace.”
With 15 years of experience in sales for Middle Atlantic, Decker is uniquely qualified to share knowledge from the field internally to establish meaningful products and services, relevant to the individual challenges faced by engineers, specifiers and installers.
Company President Mike Baker stressed the importance of the position: “The best way we can bring value to our customers is by aligning ourselves internally so their needs are the driving force behind everything we do from product development through successful installation. Craig’s experience makes him a perfect fit for this new challenge.”
Decker added, “These are unprecedented economic times. The competitive landscape has changed such that our leadership position is challenged every day. My personal objective is to reinforce the sense of urgency and responsiveness in the internal workings of our organization and turn up the volume.”
