MGM Audio, the distributor for PMC loudspeakers in Switzerland, has installed a new Dolby Atmos Music demo facility at its premises in Glattbrugg, near Zurich airport, to showcase the suitability of PMC monitors for the immersive audio format.
The new 7.1.4 demo room is equipped with monitors from PMC’s recently launched compact near and midfield series, including three PMC8-2 monitors for the front left-center-right, two PMC8-2 SUBs for low-frequency extension, and eight PMC6s for surrounds and ceiling. Other equipment includes Avid ProTools Studio running on an Apple Studio, an SSL A16.D16 Dante Converter and an SPL MC16 analog monitoring controller.
Roger Scherrer, MGM Audio studio division manager, says: “We have invested in this new facility because we want to be ahead of the game and because we have the knowledge to provide advice to our customers on all matters related to immersive audio. We also want to show our customers that PMC is the number one choice for this task.”
MGM Audio designed the demo facility inhouse, calling on Scherrer’s 10 years of experience in Dolby Atmos installations for the commercial cinema business. It will primarily be used for customer demos but will also provide a base for training sessions in the future.
“Mixing music in the Dolby Atmos format is still relatively new and some customers still need convincing, but as soon as we show them what can be achieved, they are blown away by our presentations,” Scherrer adds. “When we switch back to stereo and they realise what’s happening and what they are missing, they can’t get back to immersive fast enough.
“We love PMC products and the new active series for the professional market is stunning,” Scherrer continues. “Everyone who has had the chance to give them a try or listen to them in our showroom has either bought a pair or is trying to make it possible to buy them. It is clear to us that the new PMC monitors deliver the right level of quality to become the de facto standard monitors for almost everything – be it mixing, mastering or anything else. Atmos Music gives us a great opportunity to showcase the brand and we are very excited to be able to do so in our demo room.”
MGM Audio’s Atmos facility will be officially opened later this month with a launch event for key customers. “We were lucky to get the first few pairs in Europe and we are looking forward to stockpiling more as we have customers waiting to take them,” Scherrer concludes.