Audio-Technica has had four new microphones in its 40 Series certified by the Music Engineering and Technology Alliance (METAlliance).
Newly certified are the Audio-Technca AT4080 and AT4081 bidirectional active ribbon microphones, AT4050ST stereo condenser microphone, and AT4047MP multi-pattern condenser microphone. The new models, which were shown for the first time in the U.S. at the 127th AES Convention in New York, are designed and manufactured by Audio-Technica, a METAlliance Pro Partner.
The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. Founders are Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner, and Al Schmitt.
The alliance is working closely with manufacturers to evaluate, recognize and certify products that meet the call for quality in the recording arts and science.
“We are extremely proud that our new 40 Series microphones have been recognized and certified by the METAlliance,” said Greg Pinto, U.S. Vice President of Marketing at Audio-Technica. “Everyone at A-T worked hard to develop these new mics, and to have them certified by the METAlliance speaks volumes. This honor is particularly meaningful to us because it comes from a dedicated group whose mission of ensuring highest-quality music recording/delivery dovetails perfectly with our own.”
“Audio-Technica has done it again with the introduction of four brilliant sounding microphones,” remarked METAlliance co-founder Chuck Ainlay. “Once again these microphones exhibit the same quality sound and solid reliability that we expect from A-T, but this time they have stepped out of their box by introducing two new phantom powered, active ribbon mics.”
Phil Ramone added, “The reintroduction of ribbon mics has now achieved what A-T condenser mics have: a great warm mic that creates great identity for an artist.”
The AT4080 and AT4081 are Audio-Technica’s first-ever ribbon microphones. A-T’s R&D team in Japan engineered and manufactured the AT4080 and AT4081 from the ground up, utilizing a hand-built, proprietary design with rugged construction.
s a collaborative community that allows producers, engineers and audio technology manufacturers to work together to ensure the highest standards of audio production. Recognizing the industry’s success in bringing products offering convenience and low cost, the METAlliance is dedicated to the passionate commitment of securing the art of music through recording technologies that best deliver the music in all its many modern forms. To accomplish this goal, quality requires recognition and support.
Alongside platforms for research and development, standardization and education, METAlliance also works closely with manufacturers to evaluate and certify products that offer the highest levels of quality in the recording chain. To date, only a handful of products have achieved this accolade.
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METAlliance : strategic union of music producers and engineers dedicated to the highest standards of audio and delivery of music, securing the art through recording technology in all its evolving modern forms.
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