Martin Audio announced that it is revisiting the product launch approach it first introduced at the recent ISE 2023 show in Barcelona, whereby non-attendees will be able to share a similar experience as those who made the trip to the show, except online.
As a result, the company has laid out its booth for a similar online presentation in advance of biannual Open Days that will take place at its High Wycombe HQ. The online event is scheduled for April 12, when, as previously, separate sessions are scheduled for 8 am and 4 pm (GMT), registration is here. The Open Days will then take place on April 18-19, where visitors can experience the suite of new products previewed a week earlier at the online event, registation is here.
“The international launch of our new TORUS 8 in Barcelona was very much an experiment in the way we presented new products to both the market and the media,” says director of marketing James King. “Fortunately both the real-world attendance at our booth and our demo room, alongside the number of logins and catch-up replays to the two streamed events fully vindicated our decision and far exceeded expectations.
“It therefore makes perfect sense to repeat the successful formula to combine our celebrated UK Open Days with a curtain raiser online Special Launch Event, a week before.”
Both Open Days will run constantly from 9.30 am through to 5.00 pm on both days. In addition to the TORUS 8 and its matched flown cardioid SXCF115 subwoofers, products from Focusrite Group partners Linea Research, Focusrite Pro and Optimal Audio will also be on view.
King concludes, “We now see this style of presentation as the future for us going forward, as momentum within the company reaches an unprecedented high. Customer flexibility is paramount in our minds, and this provides the opportunity for the Martin Audio community globally to attend a mini-exhibition … whether virtually or in person.”
UK Open Days location: Martin Audio headquarters. Century Point, Halifax Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3SL. UK. Visitors can register for a day pass for when they wish to arrive and leave.
Again, go here to register for the online event and here for UK Open Days.