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Martin Audio & Optimal Audio Appoint NTX For Distribution In Mexico

Mexico City-based NTX specifically handling the installation sector, with Optimal Audio also forming part of the new agreement to supplement the offerings specifically towards commercial installation.
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NTX team members, left to right: Oscar Tovar, Berenice Gutiérrez, Fernando Zurbarán, Bradley Watson, Manuel Suero and Jaime Freyria.

Martin Audio announced that it has reorganized its distribution in Mexico, appointing NTX Distribution specifically to handle the installation sector, with sister company Optimal Audio also forming part of the new agreement to supplement the offerings for commercial installations and small-to-medium multi-zoned venues.

“The move is highly significant for Martin Audio, as having had only one distribution partner for so long we can now focus on the important fixed installation market via NTX,” states Berenice Gutiérrez, founder and CEO of Proactive LATAM, which represents the two brands in Latin America and the Caribbean, noting that negotiations had been conducted independently..“But each brand has something unique to offer and addresses markets not necessarily covered by other products in the NTX portfolio.”

As a result, Proactive LATAM will provide support and also train NTX’s tech team. “They already have a high level of tech, and received further training over the course of the recent ISE Show in Barcelona,” Gutiérrez says. Going forward, tech representatives of both brands will visit from the UK to organize formal certificated courses.”

Promotion of the brands will be via a combination of social networks, mail, showroom demos and training events, trade conventions and one-to-one sessions. Tours are planned throughout the country to train system integrators and increase market awareness.

NTX sales manager, Edgar Álvarez confirms that Martin Audio and Optimal Audio products will address specific market requirements and gaps in the market that they were hitherto unable to service. These would typically include all areas of hospitality, commercial, corporate houses of worship and education.

In Martin Audio’s case the integration sector will be apprised of systems that include the CDD Series, ADORN (and ceiling) loudspeakers, SX Series, BlacklineX, O-Line, TH Series, MLA, Wavefront Precision, TORUS and control electronics. Interest in Optimal Audio will typically be directed to the UP, SUB, Cuboid, SmartAmp power amplifiers and associated control technology.

Under company president Manuel Suero, NTX Distribution has built its brand portfolio over the years from its base in Mexico City, adding, “We feel the market has now matured sufficiently since the pandemic to make this move, and integrators are eager to get back into action as projects come onstream again. We will be pushing hard to ensure these brands receive the recognition they deserve.”

Meanwhile, Martin Audio’s previous distributor Audio Acústica y Electrónica, will continue to handle the rental and event markets, while Proactive LATAM will continue to handle distribution exclusively of the BlacklineX powered series.

“Working with other brands has given NTX both the experience and confidence to fulfil all market requirements, with full-service center and distribution channel back-up,” Gutiérrez concludes. “Thanks to our new partnership, Martin Audio can expect to make a fresh start in Mexico as a new era in installation projects dawns, while at the same time we look forward to introducing Optimal Audio’s world-beating technology to the markets.”

Martin Audio
Optimal Audio

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