People | Business

Martin Audio Expanding Distribution Presence In Asia

PT Goshen Swara Indonesia named the exclusive distributor for Indonesia while Guangzhou Guidance AV Technology will add to the distribution network in China.
Martin Audio Asia
Cunario Suriya. managing director of PT Goshen, Martin Audio's new distributor in Indonesia.

Generation AV, the company that represents Martin Audio in the APAC countries, has appointed a pair of new distributors to target markets in Asia, with PT Goshen Swara Indonesia named the exclusive distributor for Indonesia while Guangzhou Guidance AV Technology will add to the distribution network in China.

Headquartered in Jakarta, PT Goshen offers representation across the country. “They are a great fit for Martin Audio as they cover all the vertical markets we work in—from Touring/Rental to all the installation markets,” explains Generation AV founder Dave McKinney. “PT Goshen’s managing director, Cunario Suriya. leads a terrific team of people, and sales director, Franky Cahyadi runs a highly motivated sales force. They have a highly capable technical team that will be able to provide product and system training to all our dealers and customers.

“We are excited about what might be achieved together to ensure more engineers and users can experience the latest Martin Audio products and technology,” he continues. “PT Goshen are a great partner, with an incredible customer-focused attitude, which fits perfectly with the Martin Audio culture and it is a great testament to the new cooperation that they have been able to get the new acquisition up and running whilst in lockdown.”

The changes in China mean that existing distributor Sino Hui Feng will continue to handle the Entertainment market for Martin Audio. As of June 1, 2020, they will be joined by Guangzhou Guidance AV Technology, which will be responsible for developing many new market opportunities, including the Hong Kong and Macau territories.

Xu (Rico) Ruixian, general manager of Guangzhou Guidance.

Guangzhou Guidance is a newly established professional audio company with headquarters in Guangzhou and led by general manager Xu (Rico) Ruixian. “The members of the new Guangzhou Guidance team have a long history in the Chinese audio industry and the company has quickly established its dealer network across the country, with a strong support network in place,” McKinney states. “Martin Audio already has a great brand name in China, and with a great distributor like Guangzhou Guidance AV Technology now partnering with us, we feel confident Martin Audio will be more accessible to more customers across the country.”

Xu Ruixian adds, “With the latest product releases from Martin Audio—such as Blackline XP, the expanded Adorn Series, and of course the new Wavefront Precision WPS Series—we are now set up to show and demonstrate these products to all regions of China. We look forward to getting these in front of customers as soon as possible and are relishing the opportunity to promote this famous brand in China.”

Martin Audio

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