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LOUD Technologies Announces Two New Sales Directors

Sean Humphries named sales director, APAC Region, and Craig Lewis is new sales director, U.S. National Accounts

LOUD Technologies has announced the appointment of Sean Humphries to the position of sales director, APAC Region, and Craig Lewis to the position of sales director, U.S. National Accounts.

Lewis comes to LOUD after more than a decade with Music Group, where he held a number of sales and support positions. His career has also includes positions with IK Multimedia, Steinberg, and Yamaha. He will oversee national accounts for LOUD’s Mackie and Ampeg brands, based out of his office in San Diego.

“During my 30 years in the industry, I’ve been surrounded by lots of demo gear, but when it came time to lay down my own hard-earned money, I chose Mackie for its quality,” says Lewis. “I’m honored to be working with such an innovative company.”

Based in Hong Kong, Humphries is handling sales and support for the entire Asia Pacific region. He joins LOUD after several years as APAC sales manager for Asia Pacific Music Marketing, where he represented brands such as Native Instruments, Ableton, Universal Audio, Propellerhead, KRK, and Cerwin-Vega. His resume also includes stints with Musiclink Australia, where he served as product manager for the company’s audio and DJ divisions, as well as work with Moore Music and Derringers Music.

“Both Sean and Craig possess a good mix of technical chops and account management skills,” states Henri Cohen, VP of worldwide sales for LOUD’s Macke and Ampeg brands. “They are both respected veterans in our industry and very familiar with their territories. I would add that Sean has previously worked with Mackie as sales and marketing manager for Musiclink Australia. We’re very excited to have Sean and Craig join the LOUD team, and I’m certain they will play an integral part in helping our partners to even greater levels of success.”

LOUD Technologies

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