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Lawo Announces Partnership With ShowCraft To Expand Distribution In Russia

Agreement grants exclusive distribution rights of Lawo products and technologies for Russia’s live performance, theater and opera house spaces.
Left to right, ShowCraft team members Slava Meshalkin (service/support), Anton Krasovsky (marketing), Anton Luksha (director), Tatiana Razina (finances) and Mikhail Burko (sales). Photo courtesy of ShowCraft.

Moscow-based ShowCraft, distributor of professional audio, video and lighting systems in Russia, Belarus, Kazakhstan and Kirgiz, a has signed a partnership agreement that grants ShowCraft exclusive distribution rights for Russia’s live performance, theater and opera house spaces.

“ShowCraft is thrilled to leverage the combined experience of all our employees to serve the live performance, theater and opera house landscape with cutting-edge, highly innovative and future-proof solutions for 21st-century operations,” says Anton Luksha, ShowCraft’s Commercial Director. “With our know-how and Lawo’s enviable track record on a global scale, we are confident that Lawo will be a significant player in the live stage scene of Russia, Belarus, Kazakhstan and Kirgizia in the very near future.”

With IP-based and cloud-ready approaches rapidly gaining ground in the live sector due to the pandemic, the new partnership is well timed to bring customers more flexible and agile workflows based on next-generation technology.
“With ShowCraft, Lawo has found a valuable partner to focus attention on our progressive audio production solutions with Russian live application customers,” adds Philipp Hey, Sales Director at Lawo. “ShowCraft’s expertise, combined with our technically advanced IP-based platform and flexible workflow capabilities, will prove to performance venues in Russia that our flexible concepts fit the requirements of theaters and opera houses like a glove.”

Picture Credits: ShowCraft
ShowCraft Team Members (left to right):
Slava Meshalkin (Service/Support), Anton Krasovsky (Marketing), Anton Luksha (Director), Tatiana Razina (Finances), Mikhail Burko (Sales)

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