Laura Camacho has been appointed senior vice president for Focusrite Group US to manage the commercial activities across the Americas for the group’s Content Creation brands of Focusrite, Focusrite Pro, Novation, ADAM Audio, Sequential, Oberheim, Sonnox and Ampify.
Camacho brings channel experience to the new position following leadership roles at Adorama and previously Guitar Center, and she holds an MBA from Californian Lutheran University. She’ll be reporting directly to the Focusrite Group chief revenue officer Damian Hawley, and will manage all Focusrite Group routes to market across the Americas.
“I am honored to have the opportunity to join such an incredibly talented team and represent an industry-leading portfolio of brands at Focusrite Group,” says Camacho. “I have long admired their commitment to innovation and am thrilled to lead the continued expansion and excellence across the Americas.”
Hawley adds, “The Focusrite Group has seen significant growth over the last decade both organically, with its market leading products, and through the acquisition of numerous iconic brands. To further capitalize on the strength of the group we identified the need to bring the teams together under a single leader to prepare for the next stage of our growth plan. We are very happy and privileged that Laura has decided to join us, and we look forward to providing further significant growth opportunities for the Focusrite Group and all our channel partners.”
