Kramer Electronics USA, Inc., has announced that it has promoted Kent Cawthorne to the new position of National Sales Manager for all Kramer and Sierra Video brand products.
Cawthorne, who for the last 2 years has been Kramer’s Director of Sales for Sierra Video, a wholly owned subsidiary of Kramer Electronics USA, has an extensive background in A/V and broadcast sales.
Cawthorne began his career as a sales manager at the dealer level, focused on developing customer relationships for broadcast, production, corporate and educational customers.
Subsequently he moved to the manufacturing side of the industry and has held various management positions with such companies as Sony, Pacifiq Technologies, Panasonic and Grass Valley.
Prior to joining Kramer, Kent served as VP of Channel Sales for QuStream where he developed a variety of very successful sales strategies and initiatives.
“Kent has done a terrific job over the past two years by not only developing a dealer channel for the Sierra Video brand of routers, but also raising sales and brand awareness in several niche markets for Sierra’s new HD, SD, 3G and wideband routing switchers,” said Dave Bright, President of Kramer USA.
“In fact, under Kent’s guidance, Sierra Video’s dealer sales increased by more than 30% in 2009, which we all know was a very tough year.”
Bright further added that “Kent is a tireless salesman and manager. He has done such a tremendous job with the Sierra Video brand in just two years; it is a natural progression for him to take over sales of all products under both brands.”
“I have every faith that Kent will embrace his new and well-deserved position, and will continue the trend of double digit growth in US sales for Kramer.”