Eastern Acoustic Works (EAW) announces the appointment of pro audio veteran Michael Palmer as its Director of U.S. Sales, overseeing all aspects of sales throughout the country in working closely with manufacturer’s sales reps and regional sales managers in addition to serving as a liaison with the company’s installation and touring applications teams as well as consultants, contractors and concert/event production companies.
“We reached a point where it was crucial to strengthen our sales leadership to guide our talented sales team to the next level,” says Marco Breda, chief executive officer of EAW. “Palmer’s stellar reputation, knowledge and relationships with key decision makers in our industry make him the ideal candidate to catapult us to the next level.”
With more than 30 years of experience in the audio industry, Palmer comes to EAW from Allen & Heath (as U.S. National Sales Manager) and L-Acoustics (Head of Sales U.S. and Canada) where he served as those manufacturers went through intense growth periods.
“EAW is an iconic industry-leading loudspeaker manufacturer and I’m excited to be part of their amazing team,” Palmer says. “EAW’s commitment to bringing innovative technologies to market has long been the brand’s hallmark. I look forward to working with the team at EAW and being a driving force in their growth.”