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New Business Development Manager Heff Moraes at PMC Studio London.

Heff Moraes Joins PMC As UK Business Development Manager

As a brand ambassador, recording and mix engineer seeking to introduce the company’s products to a wider and younger audience.

Recording and mix engineer Heff Moraes has been appointed to the position of Business Development Manager for UK loudspeaker brand PMC to act as a brand ambassador in working to introduce the company’s products to a wider and younger segment of the pro audio marketplace.

Based at PMC Studio London, the company’s recently opened demo facility dedicated to Dolby Atmos music mixing, Moraes will also use his industry knowledge and experience to support dealers and help customers identify the right monitoring products for their needs.

“This is a key appointment that comes at a crucial time in PMC’s history,” says PMC CEO Jeff Willcocks. “Heff’s credentials are second to none. He thoroughly understands modern recording techniques, he has excellent contacts with artists, producers and record labels, and he has hands-on experience of PMC’s products. We are really thrilled that he is now part of our team and delighted that he will be endorsing and supporting our product range in such a visible and enthusiastic way.”

Moraes started his career at Trevor Horn’s Sarm Studios in 1984 and went on to work with top producers that include Stephen Lipson, Ken Scott, Rhett Davies, Gary Langham and Bob Clearmountain. In addition, the list of artists he’s worked with includes Frankie Goes To Hollywood, Grace Jones, Propaganda, Paul McCartney, Seal, Simple Minds, Annie Lennox, Whitney Houston, Will Young and Kelly Clarkson.

In 2007 he took a break from the music industry, returning in 2017 to build and manage a studio at Tape, a private members club in London that regularly hosts performances by artists and DJs such as Lady Gaga, Drake, Rudimental, P Diddy, The Weeknd, Wiz Khalifa, John Legend and Travis Scott. He chose PMC’s flagship QB1 XBD-A monitors for Tape’s in-house studio for sonic accuracy, transparency, clarity and power.

“As a leading loudspeaker maker, PMC understood what I wanted to achieve at Tape, and was able to create a bespoke playback system that delivered the ultimate in sound quality,” Moreas says. “The result was an exceptional monitoring system unlike anything else in the UK.”

At PMC’s new London studios, he will be able to demonstrate the company’s pro audio product range, including a monitoring system for Dolby Atmos music mixing. “I hope we can encourage current and well-known artists to mix in Atmos because content that young people want to buy is what will drive the format,” he says.

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TELEFUNKEN Elektroakustik’s mission is to design and build iconic microphones and modern professional audio equipment that provides classic sound for recording, broadcast, studio, and stage . Our vision is to be a global leader in emitting good vibes through manufacturing and design, all while capturing the spark of the TELEFUNKEN legacy and transmitting it with uncompromising quality.