Harman Professional has announced the appointment of Alexander Rojas to the newly-created position of Director Of Sales, Intercontinental South as part of its continuing initiative to better serve the emerging and established markets of Central America and South America.
Rojas, an experienced sales leader and accomplished audio engineer, joins Harman with a clear mandate to develop sales opportunities, advance distributor relationships and contribute to support services for Harman Professional brands in his territory.
He will report to Jaime Albors, Senior Director of Sales Intercontinental, Harman Professional and will operate from the company’s new Intercontinental sales office in San Juan, Puerto Rico.
Alexander Rojas joins Harman Professional from Caribbean Broadcast Suppliers, a family-owned business, where he held the position of Sales & Marketing Director since 1999 and was responsible for all sales operations and marketing activities.
Rojas also developed the contracting division of the company, which served the theater, church and sports complex among others, working closely with architects and designers for this type of projects. Prior to this, Rojas was Chief Audio Engineer and Crew Chief for Pete Diaz Productions, a Miami, Florida-based production company for special events and music festivals and before this, served successively as Sound Technician, FOH and Monitor Mixer and Crew Chief at Berty’s Sound in San Juan Puerto Rico.
He attended the University of Miami School of Engineering for Electrical Engineering with a specialization in audio engineering with credits also from the School of Business for Business Administration. He is also accredited by many industry and manufacturer ‘s training courses.
“Alexander Rojas will be a very valuable addition to the Harman Professional team and I am confident his value will be felt immediately by our customers, distribution partners and dealers alike,” said Jaime Albors, Senior Director of Sales Intercontinental, Harman Professional. “I look forward to working with Alex to bring the exciting range of products that Harman has to offer to the widest range of customers in the Intercontinental South sales territory.”
Echoing this sentiment, Rojas noted, “Coming to this new position from an engineering and customer perspective, I recognize Harman Professional fills a unique role in our industry by consistently providing innovative, high quality audio technologies that set the standard for other manufacturers to follow. I am very pleased to represent this fine tradition and this exceptional family of category-leading brands and look forward in helping our distribution partners grow and identify new business opportunities”
Rojas and Albors are joined in Intercontinental Sales Office by John Powell who was recently appointed to the position of Director of Sales, Intercontinental South. Powell was formerly Regional Sales Manager for the Harman Music Group.
For more information:
Harman Professional Website