Harman Professional Launches E-Commerce Initiative To Support U.S. Dealers

Provides customer gateway to local, online retailers

Harman Professional announces the availability of an e-commerce site (at to provide customers in the United States with a uniform, comprehensive gateway to access products from AKG, Crown, dbx, Lexicon, BSS, Digitech, JBL and Soundcraft.

The new e-commerce site is based on a proven platform and includes deep customization to address the market requirements of the Portable PA, and MI communities.

“One size does not fit all and we’ve invested heavily to take a winning platform and optimize it for the needs of the retail sector and MI dealers and customers here in the United States,” explained Scott Robbins, executive vice president of Worldwide Sales, Harman Professional. “In doing so, we’re providing customers with a single point of access to the best stocked, best trained, best supported dealer network in the business, and we’re providing dealers with a rational route to market to complement their existing initiatives.”

The goal is providing customers with easy, immediate access to the best possible product pricing via the Channel Intelligence feature that provides preferred prices from dealerships that stock the relevant product. All U.S. warranties, service and sales administration are now linked together.

“This site is the product of considerable investment — of not simply financial resources, but also the time and consultation of customers, dealers and third-party technology experts,” Robbins adds. “We’re confident it’s among the most sophisticated and yet easiest to use in the market and that it will be a strong business accelerator for Harman Professional and our customers.”

Click here to go directly to the e-commerce site.

Harman Professional

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