Harman International Industries has formed a marketing relationship with legendary musician, producer and humanitarian Quincy Jones to explore and evaluate opportunities for licensed and co-branded products in the consumer, automotive and professional audio fields.
The partnership is intended both to celebrate Jones’ rich contributions to the music industry and the impact of Harman audio technologies in the recording, broadcast and entertainment fields.
Jones will also make a number of appearances at Harman-sponsored events and contribute his distinguished personage to various corporate and brand-level marketing activities. Jones has a deep appreciation for the technologies required for premium sound production and has used a wide range of Harman International products, including AKG microphones, Crown amplifiers, Studer and Soundcraft mixing consoles, JBL loudspeakers and Lexicon signal processors.
“Quincy’s passion for excellence in the entertainment field is a natural complement to our own respected audio brands,” said Dinesh C. Paliwal, Harman’s Chairman and Chief Executive Officer. “His iconic status and musical genius pair strongly with Harman’s technical leadership and legacy of innovation and provide an exciting expression of our mutual commitment to delivering superior performances.”
“Creating memorable musical experiences is both my business and my passion,” said Quincy Jones. “The value of any production is established when the performers’ true talents are expressed in the studio, the concert hall, or the homes of our shared customers through superior audio equipment. I have long respected Harman systems for meeting this requirement, and I’m pleased to join Harman in celebrating our shared commitment.”
For more information:
Harman International Website